Fischer Energy is launching a new, streamlined and totally renewable service available to UK households in response to perceived over-complexity and inequality in the current market.
The new supplier sources all of its electricity from wind farms owned by Dong Energy, but it’s not its wholly renewable energy mix that sets it apart form competitors.
Fischer Energy is a new venture from the family-run team behind Fischer Future Heat, a company based in Leicester that provider German engineered heating solutions to households across the UK.
The company promises to make a name for itself in a highly competitive market by offering honest and simple pricing. They will only have one variable tariff available called, rather appropriately, the ‘One Fair Tariff’.
They intend to avoid the fate met recently by small provider GB Energy Supply who closed down late last year by refraining from battling out to offer the lowest prices possible, instead keeping their pricing in line with wholesale costs.
Keith Bastian, Fischer Energy’s chief executive, spoke late last year about his motivation behind the company’s model, saying: “The reality is that energy companies don’t need to have countless tariffs – their only reason for doing it has to be confusing customers.”
Instead of confusing his customers, he said, he plans to provide a straightforward service at a fair cost. He said: “That will in effect put the customer first. They can buy the energy knowing it’ll be a fair price. It won’t be the cheapest, we can’t guarantee that, but it will be fair.”
Fischer are not the first company to only offer one tariff though – Bulb Energy are offering a very similar model, though they make more of a commitment to ensuring that they’re customers get one of the lowest prices on the market.